The red carpet bash for the 2008 Super Bowl was going to be the biggest to date. To showcase the event, Fox Sports created a Jack and the Beanstalk inspired spot featuring a massive red carpet that grows from a football and arrives at the Super Bowl stadium in the clouds above. Along the journey, the spot features a cast of thousands ranging from Ryan Seacrest to Willie Nelson. To realize this fantastical world, Fox Sports called upon the visual effects wizards at Rezn8 to animate and m13creativemedia to edit a :30 second promo that seamlessly blends 35mm filmed live-action, still photography, b-roll footage, video and 2d/3d animation.