Project Description
Project Brief
RYL Management is a construction management company located in the heart of New York City serving all 5 boroughs. RYL Management approached M13 Creative Media initially to design business cards for a new business. Following this, RYL Management asked M13 to help design a range of branding and promotional materials. Impressed with the distinctiveness and quality of work, and the approachable and flexible working style of M13 Creative Media, RYL Management has named M13 Creative Media as its preferred supplier for design and promotional services.
Original Logo
Updated Logo
Conceptual Design Samples
Skills Needed
- Concept Design
- Photoshop
- Typography
- Color Theory
Client Profile
RYL Management came to M13 Creative Media to design an improved logo for their business to be used for promotional products and designs. Our task was to design a logo that best represented the company’s target market, experience and professionalism.
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Client’s Challenges
The initial design of the logo for RYL Management was represented with a centered sigma symbol and classic lettering of the company’s name. At first glance, the deisgn of the logo and lettering gave the impression of the archetypal Vistaprint business card. It needed something that looked a lot more proessional and classy for the industry they are in.
Our Solution
M13 came in and updated the logo. We changed their font to look more sturdy and powerful while still implementing the sigma symbol that the company wanted to keep.
Strategy Used
RYL wanted us to stay within their original color scheme with blue, black, and white. Our team executed a new updated logo design to keep RYL relevant in their market.
The Results
We delivered within budget and timeline to provide RYL with a new business card design and logo that the client loves.