In the dynamic world of digital marketing, the landscape is constantly evolving. However, one trend has proven its staying power and effectiveness – video production. As we navigate through the digital age, the role of video in marketing strategies has become increasingly prominent. Today, video production is more than just a novel approach; it’s a powerful tool that can significantly boost your brand’s visibility and engagement.

According to a study by Wyzowl, 86% of businesses used video as a marketing tool in 2020, up from 63% in 2017. Moreover, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. These statistics clearly show that video production is a powerful and effective way to market your brand.

There are several types of videos a company can produce, each serving a unique purpose:

1. **Explainer Videos:** These are short online marketing videos used to explain your company’s product or service. They can help increase conversion rates by providing a better understanding of the product or service.

2. **Product Demonstration Videos:** These videos provide a detailed overview of how a product works. They can be particularly effective for complex products that need visual explanation.

3. **Testimonial Videos:** These videos showcase customer experiences and success stories. They are a powerful way to build trust and credibility.

4. **Brand Story Videos:** These videos tell the story of your company and what it stands for. They can help to build a connection with your audience and increase brand loyalty.

5. **Educational or How-To Videos:** These videos provide useful content that teaches viewers something new or helps them solve problems.

Now, let’s delve into some case study examples that demonstrate the power of video production in marketing.

**Case Study 1:** Dropbox, a popular file hosting service, created a simple explainer video introducing their services. This video was placed on their homepage and resulted in a 10% increase in conversions, equating to 10 million additional customers and an estimated $48 million in extra revenue.

**Case Study 2:** Blendtec, a blender manufacturer, launched a video series called “Will It Blend?” where they blended various unusual items to demonstrate the power of their blenders. This campaign resulted in a 700% increase in sales over three years.

These case studies clearly illustrate the transformative impact video production can have on a brand’s success.

Now, you might be wondering, “How do we create effective videos?” That’s where M13 Creative Media (M13) comes in. With over 35 years of experience and numerous awards, M13 is a leader in the video production industry. We offer end-to-end services, from scriptwriting to final video delivery. Our team of experts is dedicated to helping you create compelling videos that effectively communicate your brand’s message and resonate with your audience.

Creating a video might seem like a daunting task, but with M13, it doesn’t have to be. We work closely with you throughout the process, ensuring your vision is brought to life in a way that not only meets but exceeds your expectations.

In conclusion, video production offers a unique way to engage with your audience and market your brand. It can help you tell your brand’s story, showcase your products or services, and connect with your audience on a deeper level. So, are you ready to take your brand to the next level with video production?

Contact M13 Creative Media today at info@m13creativemedia.com or call us at 404 592 2013. We would love to help you with your next video project and show you samples of our work. Let’s create something amazing together!